The emerging Colorado Mortgage Lead market
Posted by Krishna Khsola on October 24th 2005 at 4:23 PM...
One of the most important things to check into when thinking about purchasing mortgage leads is the source of the mortgage leads you are purchasing. Mortgage lead providers get leads come from many different sources, some sources are better than others and some sources can be good or bad depending on the integrity of the supplier. Some of the mortgage leads sources are as follows:
- Generated through internet advertising
- Internet mortgage lead generation can be a good source of leads, IF, the advertising is not promising unrealistic things
- Often internet mortgage lead generation services who re-sell leads do not care if the customer is promised the world. They will not be the ones who are expected to deliver
- Generated through opt in email marketing
- Opt in email marketing is also a good source of internet mortgage lead generation as long as the expectations of the customer are not raised to an unrealistic height by the advertising
- There is also a lot of room for customer abuse when it comes to email marketing which is something anyone who uses it should careful about
- Generated through SPAM
- This mortgage lead source is generally a bad / shady form of generating mortgage leads
- These type of leads have some of the lowest success rates in the industry
- Generated through cold call telemarketing
- This is a great method of generating leads and one of the most successful regarding conversion rates
- Generated through purchasing credit data then telemarketing
- This is the best method of generating leads by far
- This method allows mortgage lead providers to make sure leads genuinely interested in refinancing (telemarketing) and that they are eligible (credit data)
- Generated through voice broadcasting
- This mortgage lead source can be good or bad
- This will mainly depend on if the broadcast will actually put the lead in contact directly with the mortgage lead provider
Wetleads.com takes a unique approach to lead generation. We combine some of the best techniques in the industry to reach new levels of conversion. When you purchase mortgage leads off of us you KNOW that the process is the same each and every time. Here is our process:
- We purchase credit data from credit agencies
- This ensures that our leads are eligible for refinancing
- We telemarket the purchased credit data and break the data down into valuable leads
- We DO NOT transfer the lead to you at this point
- We then call the lead back a SECOND time to reconfirm their interest in refinancing
- We then “Live Call Transfer” the lead to you
In the coming weeks watch this blog for more tips on emerging mortgage industry trends and purchasing mortgage leads. We at wetleads.com pride ourselves at being on top of all the trends in the mortgage industry. Don’t forget if you have an account with us you can speak to a mortgage industry specialist about emerging profitable markets for no charge.
Please feel free to email me if you have any questions or comments about this post.
Krishna Khosla
CEO Wetleads.com
Wetleads.com
krishna@wetleads.com
