The emerging Colorado Mortgage Lead market

In early 2002 when Wetleads.com was just a fledgling mortgage lead company up the most profitable markets were in the east and west coasts. The big mortgage lead companies were just not willing to pay for Telemarketing mortgage leads that were not in California or New York. That seems to be all changing with markets that were once thought to be useless now emerging as some of the most profitable markets in the mortgage lead business.

Snap forward two years and the refinance mortgage lead market is bigger than ever with prime being at the lowest it’s been in almost 20 years. Everyone is looking to refinance their homes and take home some extra money each month or get some extra cash to remodel their homes. With the refinance mortgage lead market being so hot for so long though a lot of the really great refinance opportunities are already gone in the supposed “Holt Grail Markets”.

I was having a conversation the other day with one of our clients about how his telemarketing mortgage lead campaigns were performing. He was saying that he was convinced that California has been played out and that everyone who wants to refinance and is eligible already has. He is the CEO of one of our largest mortgage lead companies and has many lead buying channels. He claimed that Colorado mortgage leads he purchased from us were at the top of his ROI chart right now. Not necessarily due to making big deals but just from the volume of refinances he was getting was so high.

So the moral of the story is: Get your Loan Officers licensed in as many states as possible, and don’t let the reputation of smaller markets like the Colorado mortgage leads market scare you. The fact that they have a bad reputation is a good indicated of the refinance penetration in the refinance mortgage lead market. The clients that have the best ROI index through our services are the ones that are taking mortgage leads from 10+ states. It may not be a great idea to accept leads from ANY state, but targeting some smaller markets with a lower refinance penetration can be very profitable for everyone involved.

In the coming weeks watch this blog for more tips on emerging markets. We at wetleads.com pride ourselves at being on top of all the trends in the mortgage industry, especially in regards to Telemarketing mortgage leads. Don’t forget if you have an account with us you can speak to a mortgage industry specialist about emerging profitable markets for no charge.

Please feel free to email me if you have any questions or comments about this post.

Krishna Khosla
CEO Wetleads.com
Wetleads.com
krishna@wetleads.com